Wholesale
With over 20 years of experience building collaborative relationships with all major wholesalers, as well as local regional depots, we have the expertise and knowledge to help your brand thrive within this complex marketplace.
Calling on national and independent wholesalers across the UK on a daily basis, our highly experienced team know how to help you succeed in this channel. From creating standout through merchandising and point of sale, to activating promotions and improving the availability of your products on shelf, no depot call is the same, but you can be assured we go the extra mile for all our clients to ensure they have the very best representation in depot. Our relationships with depots and head office staff is what sets us apart from the competition – we’ve been doing this for years, so make the most of the contacts we have. As well as improving your visibility in depot, we can also support you with head office negotiations and ordering. Our service is flexible, reactive and provides a vital insight into your brand in depot through our monthly/campaign reports, which are packed full of photos, feedback and competitor activity.
Visibility in depot
Creating stand out in depot is vital to securing sales and ensuring the longevity of your listing – if your brand isn’t on shelf, or getting seen it can’t sell. Calling into depots nationwide on your behalf we maintain product availability, replenishing stock as required, ensure your lines are prominently merchandised and use our relationships with key depot staff to maximise your visibility.
POS Execution
Leveraging our relationships, we can ensure POS materials are sited and positioned correctly, giving maximum ROI. We know well-designed POS can be costly to produce – let us make sure it gets used as it was intended to be!
Promotion activation
Get the most out of your promotions by ensuring they are active and visible in depot. As part of our regular calls we’ll check your promotion is live with plenty of stock on sale, and add any branded point of sale you require, and using our unrivalled relationships with depot staff can gain additional rack end and off shelf displays to achieve maximum brand visibility.
How we’ve helped our clients
Sweetdreams Confectionery
Sweetdreams Ltd is a leading UK confectionery manufacturer and panning and coatings specialist. Based in Northeast for over 30 years, the company manufactures the well-known and much-loved quirky retail brand, Choc Nibbles.
Avansa have been fundamental in the growth of the range in the wholesale sector over the years with regular depot calls and supportive account management service to increase distribution.
“We have been working closely with Avansa for a number of years now across our Choc Nibbles range. They have been fantastic partners from start to finish, whether that is their wholesale account management, in-depot activation or more recently their work in driving our brand in convenience retail. As a brand, the hardest part is getting our products into the hands of retailers and then into the homes of our consumers. Partnering with Avansa has made this so much easier. The in-depot team have helped through re-stocking and re-facing our fixtures in cash and carry plus running sampling events. Their support in retail has been incredibly impactful, helping close distribution gaps through car sales, siting POS such as shelf wobblers plus engaging with retailers to drive brand awareness. Not only that, but the level of reporting shared clearly indicates the tangible impact that this activity has had.”
James Jeffery, Head of Sales, Sweetdreams Confectionery.
Brothers Cider
Having been with Brothers Cider since they entered the wholesale market we have loved being part of their journey. From their humble beginnings in the fields of one of the world’s biggest music festivals, they’ve built a brand shaped by creativity and a love for doing things differently but staying true to their roots.
Over three decades, they’ve launched bold flavours, brought people together, and listened to fans every step of the way. Whether it’s a comeback like Toffee Apple or a new tropical hit like Pineapple & Passionfruit, they’ve continued to craft ciders that spark conversation and connection.
“Throughout our longstanding relationship, Avansa has consistently embodied a ‘can-do’ attitude that has made all the difference, especially during our recent relaunch. Their enthusiasm for our new direction is evident, and they’ve been incredibly responsive in championing it to our customers. Their approach and dedication to our success have solidified our partnership over the years. With Avansa’s unwavering support, we’re confident in our ability to thrive in this new chapter across retail and cash and carry. Thank you for your continued partnership and enthusiasm!”
Peter Wells, Business Unit Controller at Brothers Drinks.
Britvic
Britvic, with a portfolio of 39 much-loved brands, is now a part of the Carlsberg Group. They strive to be the most dynamic soft drinks company, creating a better tomorrow. Offering consumers a range of family favourite and global premium brands and exist to help people enjoy life’s everyday moments.
Here at Avansa we have supported Britvic with valuable depot calls, availability audits and the launch of NPD including new Pepsi and Tango offerings. Promoting NPD at depot is key to its success and we have ensured these cannot be missed at depot level for consumer purchase. Britvic are an enjoyable and energetic brand to work with a growing portfolio.
“Avansa are a fantastic team who support the Carlsberg Britvic cash and carry business with expertise and dedication.
They have made a big impact in cash and carry stock management and visibility interventions as well as sampling and experiential initiatives.
Thank you, team Avansa!”
Joanne Baggott, Field Sales Operations Manager, UK Convenience Carlsberg Britvic.
Merchandising in depot
