Meet the team

> Avansa Wholesale

> Avansa Retail

> Avansa Tactical

> Avansa Direct

Our team is what sets us apart from the competition – with a wealth of experience and enthusiasm you can be assured your products are in the very best hands.
Alan
Managing Director

Alan

Jenny
Commercial Director

Jenny

Stuart
Director of Operations

Stuart

Tim
National Retail Controller

Tim

Carl
National Wholesale Controller

Carl

Jonathan
Senior Account Manager

Jonathan

Sue
Senior Account Manager

Sue

Rikin
Regional Account Manager

Rikin

Regional Account Manager

Michael

Rebecca
Direct Marketing Manager

Rebecca

Claire K
Tactical Sales Manager

Claire K

Amy
Avansa Tactical Services

Amy

Amanda
Office Manager

Amanda

Anna
Client Support

Anna

Emma
Reporting and Insight

Emma

Adrian
Regional Sales Executive

Adrian

Jonny
Regional Sales Executive

Jonny

Kim
Regional Sales Executive

Kim

Claire
Retail Sales Coordinator

Claire M

Richard
Regional Sales Executive

Richard

Damien
Regional Sales Executive

Damien

Karen
Regional Sales Executive

Karen

Safwan
Regional Sales Executive

Safwan

Steve
Regional Sales Executive

Steve

Michelle
Regional Sales Executive

Michelle

Sonia
Regional Sales Executive

Sonia

Eleanor
Regional Sales Executive

Eleanor

Jo Beckett
Regional Sales Executive

Jo

Liam
Regional Sales Executive

Liam

Stella
Regional Sales Executive

Stella-Maria

Regional Sales Executive

Diane

Managing Director

Alan

After a number of years working for Nurdin & Peacock and Booker I recognised an opportunity to offer brands representation within the Wholesale world and Avansa was born. I love the job and my team but my biggest love is watching Derby County and where you’ll find me most weekends!

Commercial Director

Jenny

I began my working life in London working in the banking sector on foreign exchange. A career change took me to Nurdin & Peacock’s head office and then onto Avansa. I’m really creative with certificates for amateur gardening, patchwork & quilting and advanced sugarcraft and I love pottery.

Director of Operations

Stuart

I joined Avansa in 2008 having previously worked for Booker Cash & Carry. I enjoy anything sport related, particularly football, rugby and motorsports and can often be found wandering the countryside whilst walking the dog or enjoying my caravan.

National Retail Controller

Tim

Before my Avansa days I worked with HP Foods and Golden Wonder and over the last few years I’ve been using this experience to develop our Retail Sales arm of the business. I enjoy watching sports, time with the family and have also managed to squeeze in climbing Kilimanjaro and the 3 Peaks!

National Wholesale Controller

Carl

Wholesale is in my blood having worked for Booker and Nurdin & Peacock since leaving college before joining Avansa in 2010. Outside of work you’ll find me socialising with family and friends and trying to keep fit by going to the gym, getting on my bike at weekends and playing the odd game of golf.

Senior Account Manager

Jonathan

I joined Avansa in 2010 and you’ll mainly find me dealing with national and independent wholesalers across the UK, helping our clients to secure listings and managing orders. Outside of work I enjoy climbing, backpacking and renovating houses, I’m hoping to have some less strenuous hobbies in the future like coin collecting…!

Senior Account Manager

Sue

My love for wholesale began with Nurdin & Peacock where I had my first job as a grocery buyer before joining Avansa when the business was just starting up. Outside of work I love travelling around Europe on my Moto Guzzi motorbike and hope to start enjoying some sailing adventures soon once I’ve mastered my knot skills!

Regional Account Manager

Rikin

After many many years working within wholesale accounts I decided I was up for a new challenge and joined Avansa bringing my experience and contacts to the team. My hobbies include reading books, watching movies, cricket and most importantly spending time with my family.

Regional Account Manager

Michael

I’ve been in the wholesale industry for over 8 years now predominantly looking after accounts within London, the Home Counties and the South West. My main hobbies are playing football 3 times a week, watching Wycombe Wanderers and Chelsea (for my sins) and playing cricket. To relax I enjoy carp fishing, with a yearly fishing trip to France where frostbite is about all I normally catch!

Direct Marketing Manager

Rebecca

Avansa’s most competitive team member (I do love a quiz!), I joined the company after a career break spent at home raising my son and daughter. In my spare time you’ll find me on a football pitch cheering on my children, out exploring the beautiful commons that surround my home or catching up with friends and family with a glass of wine.

Tactical Sales Manager

Claire K

I’m a busy mum of two girls (and two crazy cats!), and love travelling, shopping and enjoying a glass of prosecco with friends.

Avansa Tactical Services

Amy

Also a part time fitness instructor teaching aqua aerobics and spinning, and previously worked for the NHS dispensing medication. When not working or dealing with family life you’ll find me behind a sewing machine creating handbags, quilts and clothing.

Office Manager

Amanda

My time in the web based automotive sector gave me a good appreciation of the value of branding and engaging with customers. Mummy (though they don’t call me that anymore) to two lovely girls who keep me busy especially dancing around the kitchen to Take That!

Client Support

Anna

Before having my three boys I was previously a primary school teacher, I now spend the majority of my time trying to keep up with them! In my spare time I enjoy walking in the beautiful Surrey countryside and reading.

Reporting and Insight

Emma

Prior to Avansa my background was in-store merchandising and point of sale. These days as well as working I’m a busy mummy to two young children and enjoy Barre classes, baking and spending time by the coast.

Regional Sales Executive

Adrian

I’ve been lucky enough to work for a number of Blue Chip companies in a variety of Key Account Manager roles. Outside of work I enjoy exploring the UK with a weekend break and holidays to Majorca relaxing with the latest Lee Child bestseller.

Regional Sales Executive

Jonny

I previously trained and worked as a chef in restaurants and hotels around Manchester. I enjoy going to the gym, playing football and tennis and live music – I even play a little guitar myself!

Regional Sales Executive

Kim

Having previously worked as a PA in a Telecomms company before joining Avansa I have a lot of interpersonal skills which I use in my role. In my spare time you’ll find me baking cakey treats in the kitchen with my little girl.

Retail Sales Coordinator

Claire M

I’m a keen artist and after running my own online retail business within the arts and crafts sector I now enjoy dabbling in pet portraiture. My favourite place in the world is walking Peggy my pet cocker spaniel and exploring the Pembrokeshire coast line.

Regional Sales Executive

Richard

With a background in hospitality and surviving five years as a driving instructor, I also enjoy running, hiking, cycling and attending motorsport events. My other big love is Manchester City, supporting them through the good and the bad times!

Regional Sales Executive

Damien

Having previously worked for Ladbrokes I had a lot of experience which helped me easily transition into the retail convenience sector and I love the variety every day brings. In my spare time I enjoy writing and reading plenty of fiction, and watching and playing baseball.

Regional Sales Executive

Karen

Before my Avansa days I worked for Booker in a number of roles before moving on to an Italian Dessert Company. I used to enjoy marathon running but after a 2nd knee replacement I now stick to walking my lovely dog Alfred. I also love reading and holidaying in my little cottage on the Jurassic coast in Dorset and sunning myself in whatever hot country I can escape to!

Regional Sales Executive

Safwan

I’ve been in the wholesale industry since I was 16 initially starting out at Bestway as a buyer before moving over to work as a Field Sales Representative for Ferrero. Outside of work I enjoy watching football and playing cricket and listening to podcasts.

Regional Sales Executive

Steve

With over 30 years sales experience, plus 10 as a production manager, I’ve been with Avansa since 2012. I love to travel and enjoy scuba-diving, driving my 1971 MGB and playing in a samba band!

Regional Sales Executive

Michelle

I’ve been in sales for many years, in fact since I was a child when my parents had fruit and veg shops. I love seeing live bands with my friends, running in finer weather and walking my dog in all weathers!

Regional Sales Executive

Sonia

Having been with Avansa since the early days starting out holding sales demonstrations I now cover national and independent wholesale accounts, plus retail accounts across six different regions! I like to spend my weekends with my husband and friends, dining out and booking as many holidays as possible.

Regional Sales Executive

Eleanor

When I’m not working, you’ll find me running by the sea and spending time with my family and friends. I enjoy watching all sports, particularly rugby and football and would class myself as a food enthusiast – especially chocolate!

Regional Sales Executive

Jo

After working at Booker for 8 years I joined Avansa and really enjoy being out on the road and growing our client’s brands. I love to be active and when I’m not exploring the beautiful Cornish coast you’ll find me boxing, cycling, running, kayaking or paddle boarding.

Regional Sales Executive

Liam

Before joining Avansa in 2016 to work on the retail side of the business I was in business development. I enjoy playing and writing music in my spare time and supporting Liverpool FC.

Regional Sales Executive

Stella-Maria

With a strong career in wholesale I joined Avansa in 2020 bringing my knowledge and contacts with me. I’m never too busy for an invite and you’ll often find me socialising with family and friends. At the weekends I love nothing more than a spot of outdoor swimming and spending time and playing football with my two grandsons, Jacob and Elliot, who I adore!

Regional Sales Executive

Diane

After 26 years as an estate agent I have really enjoyed transferring over my sales and people skills to my new role at Avansa where I get to engage and build relationships with retailers on behalf of our clients. In my spare time I love nothing more than spending time with my family and my two beautiful grandchildren.