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With over 15 years experience building collaborative relationships with all major wholesalers, as well as local regional depots we have the expertise and knowledge to help your brand thrive within this complex marketplace.

Calling on national and independent wholesalers across the UK on a daily basis our highly experienced team know how to help you succeed in this channel. From creating standout through merchandising and point of sale, to activating promotions and improving the availability of your products on shelf, no depot call is the same but you can be assured we go the extra mile for all our clients to ensure they have the very best representation in depot. Our relationships with depots and head office staff is what sets us apart from the competition – we’ve been doing this for years so make the most of the contacts we have. As well as improving your visibility in depot, we can also support you with head office negotiations and ordering. Our service is flexible, reactive and provides a vital insight into your brand in depot through our monthly/campaign reports which are packed full of photos, feedback and competitor activity.

Visibility in depot

Creating stand out in depot is vital to securing sales and ensuring the longevity of your listing – if your brand isn’t on shelf, or getting seen it can’t sell. Calling into depots nationwide on your behalf we maintain product availability replenishing stock as required, ensure your lines are prominently merchandised and use our relationships with key depot staff to maximise your visibility.

Account management

We can also offer full and effective account management, with regular customer calls and communication, head office negotiating and order taking. We have the contacts within the industry so make the most of this and let us maximise your sales.

Promotion activation

Get the most out of your promotions by ensuring they are active and visible in depot. As part of our regular calls we’ll check your promotion is live with plenty of stock on sale, and add any branded point of sale you require, and using our unrivalled relationships with depot staff can gain additional rack end and off shelf displays to achieve maximum brand visibility.

How we’ve helped our clients


Proud to champion independent retailers, Boost Drinks certainly know the importance of the wholesale market and how to make an impact in depot to support their ever growing range of products. We’re proud to have worked with Boost since their early wholesale days with our regular depot calls helping to secure them as much space as possible on the fixture, as well as being responsible for some of their head office relationships. Every year Boost launch a bigger and better promotional campaign and we look forward to activating their latest point of sale design – from giant Statues of Liberty to 5 foot standees and bus stops – you’ll always be able to spot them in depot!

“I have personally been the link between Boost and Avansa for the last seven years. In that time I have found them to be enthusiastic, professional and above all else really great people to do business with. They will always go the extra mile, and their knowledge of the Cash and Carry landscape is all encompassing. I would wholeheartedly endorse them.”

Ian Smith, Cash and Carry Controller, Boost Drinks ltd

Brother’s cider

Having been with Brother’s Cider since they entered the wholesale market we have loved being part of their journey which has seen them develop from a more classic cider offering to their more recent launches of their innovative flavours such as Rhubarb & Custard, Parma Violet and Marshmallow. Along with their other creative flavours, we’ve also supported the launch of their Compton Orchard range and Mallets Cider, which is the exclusive cider of Glastonbury. In 2019 Brother Cider became the fastest growing cider provider in the on and off trade market – a fantastic achievement.

When their Commercial Director Marc Charles asked if he could spend the day with us in depot we were thrilled we could show him first-hand what we do, and it seems he had a great day to!

“I spent a very enjoyable and productive morning with Adrian from Avansa. This channel is developing rapidly as a result of Jason’s (our Senior National Account Manager) leadership and Avansa’s support. Their work is very important to our brands and their enthusiasm and standards are high. I was impressed with their close relationships with Depot Managers and saw first-hand the impact this gives us – we had 35% share of the whole fixture!”

Marc Charles, Commercial Director, Brothers Drinks

Concha y Toro Wines

Well known for market leading premium wines from the Americas. Home to the world famous Casillero del Diablo, the innovative Cono Sur winery and Trivento, Argentina’s top wine brand in the UK. Concha y Toro supply high quality, inspirational wine brands with national distribution throughout the wholesale and convenience channels.

“Avansa calls regularly on national and independent depots for us, activating POS, merchandising stock, securing new listings and placing orders. Combined with retail store coverage to help maximise all sales opportunities for our market leading brands.”

Ian Prime, Sales Controller Cash & Carry, Concha y Toro Wines