Having been with Brother’s Cider since they entered the wholesale market we have loved being part of their journey which has seen them develop from a more classic cider offering to their more recent launches of their innovative flavours such as Rhubarb & Custard, Parma Violet and Marshmallow. Along with their other creative flavours, we’ve also supported the launch of their Compton Orchard range and Mallets Cider, which is the exclusive cider of Glastonbury. In 2019 Brother Cider became the fastest growing cider provider in the on and off trade market – a fantastic achievement.
When their Commercial Director Marc Charles asked if he could spend the day with us in depot we were thrilled we could show him first-hand what we do, and it seems he had a great day to!
“I spent a very enjoyable and productive morning with Adrian from Avansa. This channel is developing rapidly as a result of Jason’s (our Senior National Account Manager) leadership and Avansa’s support. Their work is very important to our brands and their enthusiasm and standards are high. I was impressed with their close relationships with Depot Managers and saw first-hand the impact this gives us – we had 35% share of the whole fixture!”
Marc Charles, Commercial Director, Brothers Drinks