After many years working in the Wholesale market we recognised the dominance big brands can have in a depot, from the orders being placed to the fixture space given, smaller brands just weren’t getting a look in. The route to market in the Wholesale and Convenience market is not straightforward and getting your product into your end consumer’s hands is a challenge. With the knowledge, relationships and feet on the street we felt passionately about waving the flag for these brands and helping them get a foot in the door and stand out in depots – and Avansa was born.
Fast forward to the present day and not much has changed, we’re still out there day in day out waving the flag for our clients, creating stand out and cut through in this ever changing market. Our client base has grown and we now represent some of the biggest food and drink brands in the UK, whilst still championing the smaller brands which continue to grow from strength to strength. We’ve expanded the range of services on offer with our retail calls, and tactical sales demonstrations and are proud of the long standing relationships with many of our clients, who undoubtedly recognise the value of the work we do on their behalf.