We have been working closely with Avansa for a number of years now across our Choc Nibbles range. They have been fantastic partners from start to finish, whether that is their wholesale account management, in-depot activation or more recently their work in driving our brand in convenience retail. As a brand, the hardest part is getting our products into the hands of retailers and then into the homes of our consumers. Partnering with Avansa has made this so much easier. The in-depot team have helped through re-stocking and re-facing our fixtures in cash and carry plus running sampling events. Their support in retail has been incredibly impactful, helping close distribution gaps through car sales, siting POS such as shelf wobblers plus engaging with retailers to drive brand awareness. Not only that, but the level of reporting shared clearly indicates the tangible impact that this activity has had.
