Tactical
With so many brands competing for space, gaining a national wholesale listing is only the first hurdle. We have proven that new and existing products need support at depot level and regular sales demonstrations are key to ensuring products are seen, trialled and then repeat purchased by your customers.
We have a large, highly motivated team of demonstrators available nationally to boost your sales and support your listings. A sales demonstration helps you stand out from your competitors by giving you the chance to talk directly to customers and showcase your product, whether that’s in a depot, at a trade show or sampling directly with your end consumers. Our team is the best in class with unbeatable customer relationships ensuring they maximise their selling success, and they know just what it takes to educate customers and get your products seen.
With nationwide coverage we can support you in all locations and take care of everything, from booking, briefing and training the team to activation, monitoring and a full campaign report at the end packed full of vital insights and feedback. We offer a flexible, cost effective, bespoke service which can be activated at short notice to help maximise tactical opportunities or form part of your long term sales strategy.
Make an impact in depot
Creating cut through in depot is key to driving incremental sales. As well as capturing attention a tactical sales demonstration can be used to showcase your range, introduce a new product, educate customers on your unique selling points and drive incremental sales with a promotional deal of the day.
Consumer sampling
An opportunity to demonstrate the quality of your products, sampling helps to engage with your customers and achieve sales. Sampling can be held in depot, at trade shows, consumer facing sites and is a great tool for improving the distribution of your brand.
Trade shows & foodservice
The food service market is incredibly complex and diverse but we have the experience of promoting brands within this channel. From support at trade shows, to RaRa days and organising sampling campaigns within contract caterers, get in touch to see how we can improve your visibility within this market.
How we’ve helped our clients
KP Snacks
Working in partnership with KP Snacks we have developed a highly successful demonstration campaign which sees our expert team conducting sales demonstrations in depots across the UK on a monthly basis. This activity has driven outstanding sales results, with the average number of cases sold per demonstration increasing year on year. The activity is highly regarded within the industry and has strengthened the KP brand and helped to build collaborative relationships with depots.
“The demonstration campaign that we have built together has been incredibly successful for KP Snacks and forms a very important part of our wholesale strategy each year. Avansa have played a fundamental role in the development of the activity and together we continue to develop and improve our offering to our customers. I wouldn’t hesitate to recommend them and their expert team of demonstrators to any brands wanting to create standout in depot and maximise sales opportunities.”
Bill Lattimore, RTM Controller, KP Snacks
Driving incremental sales
Sampling to engage customers
Raising awareness in depot
Trade show support
Trade show support
Supporting a new product launch
Supporting trade week promotions
Concha Y Toro Wines
With marketing leading brands, Concha y Toro already have a strong presence within the wholesale and impulse sectors and make full use of all the Avansa services, including our tactical activity, to continue to drive their business and brands forward.
“Along with the regular support of depot and retail callage, Avansa have helped ensure our products maintain maximum visibility on shelf at all times by driving national and local promo plans, helping to develop category relationships and supporting trade day demonstrations by converting and educating new stockists. They are always a pleasure to work with, maintaining a consistent, professional approach at all times.”
Ian Prime, Sales Controller Cash & Carry, Concha y Toro Wines
Cawston Press
Sampling is key to demonstrating the quality of your products to customers and Cawston Press recognise the importance of doing this with all their customers. Over the summer months we held sampling days in cash & carry’s across the UK, engaging with customers, supporting their range in depot, raising the awareness of the brand and driving incremental sales during their peak seasonal months.
“The Avansa team have been helping us sample for a number of years and have been instrumental to our brands growth and success in the Wholesale channel. We rely on them, not only for the execution but to bring us insights from the market that helps shape our strategy. Rebecca and the team are professional, diligent and a breeze to work with ensuring our sampling days are planned and executed without a hitch. After every activity the team provides a full debrief with results, photos, customer testimonials and future recommendation. The samplers are really great too! They are always energetic, take time and effort to understand our products and are results oriented. We are very happy with the way they represent the brand and can be trusted to put our best foot forward on depot sampling days.”
Andrew Cameron, National Account Manager, Cawston Press
Creating standout in depot
Raising the brand profile
