Retail
From regular call cycles implementing retail reward schemes, to promotional activation and merchandising support, our expert team call on independent retailers across the UK for many leading brands helping to develop and strengthen their relationship within this sector.
In 2017 we recognised an opportunity to offer our clients representation within the convenience market. As the channel developed retailers became more interested in getting category advice to help drive and develop their sales and as such our Retail Calls were born. On a monthly basis the same Account Managers visit Premier, Best One, BRP, Nisa, Spar, Go Local & Unitas Retail stores, engaging with the owners, driving distribution and activating promotional merchandise, and as a result we’ve achieved significant distribution gains across the ranges we work with due to the first class relationships we build.
Drive distribution
We have proven that our calls drive distribution for our clients. We analyse lines on entry vs exit as well as tracking the number of lines stocked each month, this allows us to feedback overall distribution by fascia as well as monitor individual line performance on a monthly or campaign basis.
Engaging retailers
Creating a dialogue with a retailer is key to driving sales and ultimately maintaining your wholesale listing. Whether it’s encouraging range expansion through a retailer reward scheme, securing fixture space and creating stand out with promotional point of sale, or educating retailers on a new product, our retail calls will create pull through from wholesale to shop floor.
Flexible and reactive
We can execute your national or local campaign quickly and efficiently, we offer flexibility meaning you can use us on a regular basis or as a one off and whilst our service is competitively priced you’ll be amazed at the return you get for your investment. With a full report at the end of every month or activity, including a full data analysis as well as qualitative feedback and photos from your customers offering a vital insight into your product in the market.
How we’ve helped our clients
KP Snacks
KP Snacks recognised the importance in driving distribution through independent retailers. They needed to know what lines were stocked in independent retail stores, what promotions were active, and what they could do to increase range distribution. The KP retailer reward scheme was developed and they used Avansa to implement it. We launched the scheme to retailers across the UK and every month monitor distribution for KP and reward retailers on their behalf on a quarterly basis. Through working in partnership with them we have seen growth in not only the KP range stocked but also greater retailer engagement over the past few years.
“Not only do Avansa have the expertise, skills and personal relationships to implement our retailer reward scheme but they also offer valuable insight which has allowed us to continually evolve, develop and service the retail market. They are an extension of the KP team and have without a doubt played a vital role in our success and growth.”
Bill Lattimore, RTM Controller, KP Snacks
Sweetdreams Confectionery
When Sweetdreams secured new listings of their Choc Nibbles PMP range across Parfetts and Booker wholesalers they needed support to ensure Premier and Go Local convenience retailers were aware of the pack changes as well as the increased availability. Utilising the national coverage of the Avansa retail team to target 1,000 monthly store calls, engaging with retailers, siting point of sale to help secure fixture space, driving distribution through direct car sales of their top selling lines and generating pull through of the full range from their wholesale accounts.
“We have been working closely with Avansa for a number of years now across our Choc Nibbles range. They have been fantastic partners from start to finish, whether that is their wholesale account management, in-depot activation or more recently their work in driving our brand in convenience retail. As a brand, the hardest part is getting our products into the hands of retailers and then into the homes of our consumers. Partnering with Avansa has made this so much easier. The in-depot team have helped through re-stocking and re-facing our fixtures in cash and carry plus running sampling events. Their support in retail has been incredibly impactful, helping close distribution gaps through car sales, siting POS such as shelf wobblers plus engaging with retailers to drive brand awareness. Not only that, but the level of reporting shared clearly indicates the tangible impact that this activity has had.”
James Jeffery, Head of Sales, Sweetdreams Confectionery
Sazerac
As a leader in the beverage industry and among the top 10 spirits companies in the UK Sazerac needed a retail team that could help support their ambition for growth and distribution in the convenience sector. Avansa retail has helped deliver the role out of custom made 5cl counter-top units into independent retail stores across the UK. Followed by continued monthly stores visits to maintain displays, implement a new retailer reward scheme enabling retailers to earn free stock based on a monthly performance audit, siting branded point of sale and plug distribution gaps via sales direct from the car
“Avansa have been and continue to be an integral part of our retail strategy.
Their ability and willingness to go above and beyond to help meet our customers’ needs is invaluable.
We wouldn’t be able to deliver the activity we do without the dedication and commitment we see daily from the entire team at Avansa”
Ross Thompson, National Account Manager, Sazerac UK
Siting display units
