Retail
From regular call cycles implementing retail reward schemes, to promotional activation and merchandising support, our expert team call on independent retailers across the UK for many leading brands helping to develop and strengthen their relationship within this sector.
In 2017 we recognised an opportunity to offer our clients representation within the convenience market. As the channel developed retailers became more interested in getting category advice to help drive and develop their sales and as such our Retail Calls were born. On a monthly basis the same Account Managers visit Premier, Best One, BRP, Nisa, Spar, Go Local & Unitas Retail stores, engaging with the owners, driving distribution and activating promotional merchandise, and as a result we’ve achieved significant distribution gains across the ranges we work with due to the first class relationships we build.
Drive distribution
We have proven that our calls drive distribution for our clients. We analyse lines on entry vs exit as well as tracking the number of lines stocked each month, this allows us to feedback overall distribution by fascia as well as monitor individual line performance on a monthly or campaign basis.
Engaging retailers
Creating a dialogue with a retailer is key to driving sales and ultimately maintaining your wholesale listing. Whether it’s encouraging range expansion through a retailer reward scheme, securing fixture space and creating stand out with promotional point of sale, or educating retailers on a new product, our retail calls will create pull through from wholesale to shop floor.
Flexible and reactive
We can execute your national or local campaign quickly and efficiently, we offer flexibility meaning you can use us on a regular basis or as a one off and whilst our service is competitively priced you’ll be amazed at the return you get for your investment. With a full report at the end of every month or activity, including a full data analysis as well as qualitative feedback and photos from your customers offering a vital insight into your product in the market.
How we’ve helped our clients
KP Snacks
KP Snacks recognised the importance in driving distribution through independent retailers. They needed to know what lines were stocked in independent retail stores, what promotions were active, and what they could do to increase range distribution. The KP retailer reward scheme was developed and they used Avansa to implement it. We launched the scheme to retailers across the UK and every month monitor distribution for KP and reward retailers on their behalf on a quarterly basis. Through working in partnership with them we have seen growth in not only the KP range stocked but also greater retailer engagement over the past few years.
“Not only do Avansa have the expertise, skills and personal relationships to implement our retailer reward scheme but they also offer valuable insight which has allowed us to continually evolve, develop and service the retail market. They are an extension of the KP team and have without a doubt played a vital role in our success and growth.”
Bill Lattimore, RTM Controller, KP Snacks
Driving distribution with retailer engagement
Point of sale sited in store
Retailer reward
Promotional activation
Shipper activation in Asda
Implementing hanging units
Promotional auditing in Waitrose
Retail calls to support a new listing
Ritter Sport
When Ritter Sport secured new listings across the Motor Fuel Group and Euro Garage forecourts they needed support to ensure their lines were on sale and well merchandised with bespoke hanging units. They called upon Avansa to activate the activity and our nationwide team set about siting the new display units, engaging with retailers on the new lines helping to secure future orders and ultimately generate pull through from their wholesale accounts.
“We have been working with the Avansa team since 2018, having previously worked with other businesses on our wholesale business. Above all, we are impressed and extremely grateful for the teams ‘can do’ and positive attitude. In an ever changing retail and wholesale landscape, we are regularly asked to change our plans and be flexible at short notice, and it is such a pleasure to partner with such a great team of people who understand this and who are always happy to help. The Avansa team are a pleasure to deal with, very professional, eager to make a difference in store or depot and evidence their results. I would strongly recommend Avansa on the back of some fantastic results they have delivered for our business – from siting point of sale in over 2,000 forecourts, working across multiples and wholesale accounts as well as supporting several other retail implementation projects. We look forward to working with Alan and his fantastic team for many years to come!”
Jamie Lowe, Head of Sales, Ritter Sport
Reeses
Leading American confectionery brand Hershey’s were looking to drive distribution within the convenience market and used our retail calls to do so. With a bi-monthly call cycle our Retail Team set about calling on Premier, Best One, Go Local, Nisa and Londis and Budgens stores, educating retailers on the full range, introducing a new price marked pack and siting point of sale to help secure fixture space and as a result grew their distribution by over 20%.
Siting display units
Supporting impulse purchasing
Promotional point of sale
