• We support brands on a national basis within the Wholesale, Cash & Carry and Independent sector, offering the best possible service throughout the sales and distribution process.
  • We have strong relationships with all major Cash & Carry groups and numerous regional Independent Wholesalers.
  • We work with buying groups such as NISA, Todays, Landmark, Confex and Sugro.
  • We can provide order capture, and central ordering support for Bestway Batleys Group.
  • We can open up world-wide export opportunities working in partnership with key customers.
  • We exhibit at all major industry trade shows (Nisa, Pro Retail, NCS, Confex, Sugro, IFE, Vending, McColls)


We will maximise the exposure of your brand through;

  • Full and effective account management, with regular customer calls including head office coverage, whilst maximising sales at all times.
  • Prominent merchandising, maintaining product availability by replenishing stock as required, order taking and establishing stock control.
  • Promotional implementation, establishing offers, gaining rack end and off-shelf displays to achieve maximum brand visibility, siting POS.
  • Priority product listing and planogram implementation.
  • Offering a range of tactical sales assistance.


In addition to sales coverage we can also offer our expertise in the following…

  • In Store Demonstrations & Tastings; by introducing potential customers to the brand with the aim of getting them to purchase your product. This can be for new products or new versions of existing products that have recently been introduced to the store.
  • POS Placement; an essential form of sales promotion, that draws the customer’s attention to your products. This may be new products, special offers, or re-branding.

“Our purpose; to provide unparalleled representation for our clients in all major Cash & Carry’s and Wholesalers. We are specialists in increasing distribution, delivering measurable marketing campaigns, and ultimately achieving higher sales with increased profit margins.”


Here’s how we have helped our customers

Brothers Cider is now worth £35m at retail and is the fastest growing brand in GB Grocers and the On Trade by both volume and value. Brothers regard the success of the brand in the Cash & Carry channel as a text book case study in how to build a successful brand and Avansa have played a key part in this growth from launch through to the present day.

Avansa have been responsible for calling on specific depots to gain distribution, initially just in our backyard territory of Bristol and the West Country, and then rapidly expanding nationally across the Big 3 (Booker, Bestway Batleys and Makro) but also now extending to all Cash & Carry’s nationally . In these accounts Avansa are responsible for business planning, gaining outlet distribution for the brand and portfolio, account servicing, ensuring effective presence in bay, local promotional support and generally gaining a larger profile in outlet than our natural share.

Across my 25 years of drinks experience covering Courage, S&N, Holsten and Coca-Cola I have no hesitation in recommending Avansa as one of the best Cash & Carry sales resources that I have worked with.

Sales Director, Brothers Drinks

Since working with Avansa we have seen large improvements in distribution in depots that were not performing that well. In addition, the reporting system gives me first-hand information on the depots which are getting behind our brand and again those depots that are improving.

The Avansa sales team go that extra mile to make sure that the companies they represent truly get value for money for their service.

UK Sales Director, Wikinger

We have worked with Avansa for a number of years. They work to a high standard and are wholly reliable. They have a team of excellent committed people who have a good understanding  of  the disparate grocery wholesale industry. What sets them apart from other agencies is their ability to solve problems, drive sales and develop new sales opportunities in sometimes difficult circumstances.

In all our dealings with Avansa, their integrity is apparent. It is clear that their  over-arching approach is  in  acting in the best interest of their clients but within a realistic commercial framework which works best for all parties. They will not simply pursue sales if the deal doesn’t work for all concerned. This cements long-term relationships and a high level of trust.

We have steadily increased our activities with Avansa over the last five years and have a high regard for their  capabilities. They have good credibility with the negotiating team inside Bestway.

Former Operations Director, Bestway Head Office